Full-time Faculty
Easwar Krishna Iyer
easwar@greatlakes.edu.in
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Designation:
Admissions Director
Director [PGWPM]
Associate Professor, Marketing
Academic Program Launching Experience
- Part of core team for first MBA batch admissions of Great Lakes [2004]
- Vice Chair of EMBA program jointly run by Amrita School of Business and State University of New York at Buffalo [SUNY-Buffalo] [2006-08]
- Currently Director for launching the new weekend MBA program [PGWPM] of Great lakes Institute of Management
Multiple Function Heading Experience
- Placement for 5 years in two schools, Great Lakes (1 year) and Amrita (4 years)
- Admissions for 2 years in Amrita
- Now 360 degree management of PGWPM program in Great Lakes
Research Experience
- Co-Investigator for state-of-art project on “Microwave Characterization and Applications of High Temperature Superconductors” [1989-1995]
- As a Scientist of SAMEER (DOE Lab under Govt. of India), collaborated with researchers from TIFR Mumbai, IISc Bangalore and RRL Trivandrum in R&D
- Five international journal publications in journals as varied as Electronics Letters, Microwave & Optical Technology Letters and Applied Superconductivity. Plus, many conference papers.
Entrepreneurial Experience
- CEO of a SOHO firm dealing in Office Automation Equipments [1995-2003]
- Developed and sustained a 33% market share for seven consecutive years for Fax machines in Trivandrum, Kerala.
- Divested business interests when facsimile technology hit the decline phase
Teaching Experience
- Papers taught are Marketing Management, Strategic Marketing Management and Strategic Outsourcing
- Teaches for MBA and EMBA programs
- Conferred Adjunct Faculty-ship of University of Buffalo, State University of New York [UB-SUNY] for a 3 year tenure till Oct 2010
- Stint at Engineering teaching as visiting faculty in CRCE College, Mumbai in the 90s.
Academics Background
- Great Lakes Institute of Management - PGPM [Topper and Gold Medalist] 2006
- Indian Institute of Technology, Kharagpur – M Tech (MOCE) 1989
- College of Engineering, Trivandrum – B Tech (ECE) 1987
Book [Unpublished]
THE UN-INDIAN – Helps the Indian to unlearn his past
(A 1.1 lakh word, 300 page historic analysis of “The nullity of India in several situations of India vs. Else”. Though historic in treatment, the book has an overall management flavor) |
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